When I wrote about the VW Toureg towing the 747 jet – I asked why the public relations strategy didn’t include a YouTube posting – Autoblog now provides YouTube video of the stunt taken from coverage on a television programme, Pulling Power. Seems the PR team still didn’t realise the potential of video even when they had the opportunity. It has been on YouTube 5 days now (that’s a week after the press coverage) and had 5,000 views – which is not a lot. Could have been more impact if timed with the offline activity.
2 Responses to “Stunt reaches YouTube without public relations input”
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December 6, 2006
[...] With podcasting and YouTube as well, there are endless opportunities to be creative and visual and connect with the consumer interactively. Heather Yaxley points out that a fabulous PR stunt with a VW car pulling a Boeing 747 should have immediately been posted on YouTube. It was posted a week later and has had 5,000 views in 5 days. This figure could have been considerably higher, it failed to maximise its potential here. Hopefully, other PR pros will take heed of this and start to think more visually and interactively. [...]
Excellent point. I’m going to be posting on a similar subject tomorrow. Any stunt that is visual is perfect for YouTube.