Car prize scam

29 05 2007

My junk email filter caught two scams this morning, both involving the “opportunity” to win a brand new car.  For those of us in public relations, the language and approach is so poor that we are unlikely to be fooled - but there is another issue regarding misuse of brand names, with both claiming to originate from respectable companies - Honda and Mercedes.

I presume the legal guys from companies increasingly spend time countering these bogus competitions (although with little success I imagine). 

But what about PR professionals?  Is there any damage caused to company reputations by being targetted by such scams? 


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2 responses to “Car prize scam”

29 05 2007
Crushed By Ingsoc (12:52:52) :

Odd coincidence.
Getting so fed up of daft internet scams, I actually posted the latest on my blog, because I am sick of these poor attempts to get me to part with information.
I think the best way to deal with these charlatans is to give them what they don’t want, but would if they were genuine.
Publiciy.

29 05 2007
Heather Yaxley (12:58:47) :

How funny - they’ve obviously hit a tipping point of annoyance. Agree with you entirely about raising public awareness of these scams. I hate the thought of vulnerable people being taken in by such low life scum.

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