Mark Borkowski ponders the recyling of stunts and whether there will continue to be media mileage if tactics are repeating with increasing frequency.
Borkowski cites a story in today’s Daily Mail from Sheila’s Wheels, about “how high heels and other unsuitable foot ware can be extremely dangerous when driving”. [BTW, outrageous misuse of statistics claiming : up to 12million women are putting lives at risk by driving in "inappropriate footwear"]
Apparently one of Borkowski’s teams commissioned a similar survey nearly two years ago for Norwich Union (yes, them again).
Well, I have the cuttings to prove that this was another of my stories way back when at National Breakdown. I actually commissioned cartoons and published expert advice against driving in Wellington boots, platform shoes, high heels, flip flops, bare feet, etc etc.
But, I wasn’t the first to pick up on this idea either as this cutting shows, from Popular Mechanics magazine in 1936:
I hope Mark is right that the media will become wise to unimaginative rehashing of pseudo-news by PRs – but somehow I doubt it.