http://greenbanana.wordpress.com/2007/06/21/can-adverts-be-brilliant-if-insensitive/ Connecting ideas, thoughts and comment because if you're green, you're growing Thu, 28 Aug 2008 10:15:49 +0000 http://wordpress.org/?v=MU hourly 1 http://greenbanana.wordpress.com/2007/06/21/can-adverts-be-brilliant-if-insensitive/#comment-4163 Heather Yaxley Thu, 21 Jun 2007 16:32:35 +0000 http://greenbanana.wordpress.com/2007/06/21/can-adverts-be-brilliant-if-insensitive/#comment-4163 Thank you David - I do agree that CSR and advertising will come under a lot of pressure with more exposure and questioning via online communications. I did like this example for the fact that it was the media, in this case automotive journalists, asking the question about responsibility. Sometimes it seems that others have a much better understanding of the issues around bling than the professional marketing/PR communicators. Thank you David - I do agree that CSR and advertising will come under a lot of pressure with more exposure and questioning via online communications. I did like this example for the fact that it was the media, in this case automotive journalists, asking the question about responsibility. Sometimes it seems that others have a much better understanding of the issues around bling than the professional marketing/PR communicators.

]]> http://greenbanana.wordpress.com/2007/06/21/can-adverts-be-brilliant-if-insensitive/#comment-4158 David Phillips Thu, 21 Jun 2007 15:40:18 +0000 http://greenbanana.wordpress.com/2007/06/21/can-adverts-be-brilliant-if-insensitive/#comment-4158 The PR analysis is that Internet Agency (the internet acting as an agent) brings us the opinion and questions about the value systems of company and its Ad Agency (It also brings your discussion in too). It offers us a view of what CSR is really about. In trying to gloss over the value systems of Y&R and Landrover, Internet Agency exposed both. In addition it rubbished the whole notion of market segmentation. Here is an example of a 'targeted message' where there is no control (that went away a long time ago) . I like it because it is a good case study for so many reasons (and exposed CSR for the bling it really is). The PR analysis is that Internet Agency (the internet acting as an agent) brings us the opinion and questions about the value systems of company and its Ad Agency (It also brings your discussion in too). It offers us a view of what CSR is really about. In trying to gloss over the value systems of Y&R and Landrover, Internet Agency exposed both. In addition it rubbished the whole notion of market segmentation. Here is an example of a ‘targeted message’ where there is no control (that went away a long time ago) .
I like it because it is a good case study for so many reasons (and exposed CSR for the bling it really is).

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