Kia has become the first Korean company to launch a global blog - kia-buzz.
It is early days with just two posts so far - but comments on both have already received responses, which shows the company’s intention to engage through the blog.
This will be a collaborative blog with contributions to be made from a range of employees - which seems a good strategy.
I see Michael Choo, International PR manager is involved. I recently corresponded with Michael over arranging a bulk order of Andy Green’s Creativity in Public Relations for Kia’s international PR managers’ meeting. And, of course, through MIPAA, I know the UK PR team well.
Initially in English, the blog will apparently offer a translation service so that Korean employees can post in their native tongue. Also, moderation is in place on the comments, which is natural with such a public blog.
At present there is no link to the blog from the Kia UK site home page, nor the US or Korean ones that I could see. This should be addressed to ensure visitors to the corporate sites are aware of the blog.
Overall, a promising start and good to see another automotive corporate new media initiative.
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Conregolation! looking very nice car in world