Edmund King takes PR to presidential level

Congratulations to Edmund King who has been appointed President of the AA after 8 years in the driving seat of the RAC Foundation. 

Edmund is a great example of a professional PR practitioner who has championed the interest of the motorist with a range of creative campaigns and effective lobbying programmes.  He will continue this work at the AA - but bring his expertise to bear on the commercial side as well as on pure public relations, which is the main focus of the RAC Foundation.

It is always good to see someone who understands public relations help guide an organisation and demonstrate that career ambitions of those in the profession shouldn’t just stop at being head of department.

In his role as a member of the MIPAA committee (and former chairman), I’ve enjoyed Edmund’s insight into a range of issues.  I just hope he won’t expect us to adopt the traditional AA salute in future!

Good to see Sheila Rainger is keeping Edmund’s seat warm at RAC Foundation.  Her appearances on the media have shown her abilities to present a reasoned argument on key motoring issues.