Comments on: The new influencers and PR’s role http://greenbanana.wordpress.com/2008/05/09/the-new-influencers-and-prs-role/ Connecting ideas, thoughts and comment because if you're green, you're growing Sun, 20 Jul 2008 20:50:51 +0000 http://wordpress.org/?v=MU By: How is social media changing PR « PR Research http://greenbanana.wordpress.com/2008/05/09/the-new-influencers-and-prs-role/#comment-8150 How is social media changing PR « PR Research Tue, 13 May 2008 23:42:24 +0000 http://greenbanana.wordpress.com/2008/05/09/the-new-influencers-and-prs-role/#comment-8150 [...] here via Heather Yaxley’s [...] [...] here via Heather Yaxley’s [...]

]]> By: Jill Blake http://greenbanana.wordpress.com/2008/05/09/the-new-influencers-and-prs-role/#comment-8146 Jill Blake Sun, 11 May 2008 11:37:50 +0000 http://greenbanana.wordpress.com/2008/05/09/the-new-influencers-and-prs-role/#comment-8146 I'm going to try and harness this idea. One, people think where I work is only for private cometic surgery and two, we work closely with the NHS to reduce waiting lists. We also have brand new procedures launching shortly. It's akin to diving into an abyss, unsure of where and how to start with online social media though. I've got to prove my worth over the next nine months or the budget for my job will vanish and marketing will take over the reigns again. I've almost completed my CIPR advanced certificate and I'm pouring over the notes I've got as I work my way through SWOT analysis etc. The one thing I've observed in other jobs is where pr practitioners go at things in a blanket fashion hoping something somewhere along the line will work. I'm glad to have the knowledge not to do this. I’m going to try and harness this idea. One, people think where I work is only for private cometic surgery and two, we work closely with the NHS to reduce waiting lists. We also have brand new procedures launching shortly.

It’s akin to diving into an abyss, unsure of where and how to start with online social media though.

I’ve got to prove my worth over the next nine months or the budget for my job will vanish and marketing will take over the reigns again.

I’ve almost completed my CIPR advanced certificate and I’m pouring over the notes I’ve got as I work my way through SWOT analysis etc. The one thing I’ve observed in other jobs is where pr practitioners go at things in a blanket fashion hoping something somewhere along the line will work. I’m glad to have the knowledge not to do this.

]]> By: ecairn http://greenbanana.wordpress.com/2008/05/09/the-new-influencers-and-prs-role/#comment-8141 ecairn Fri, 09 May 2008 17:21:54 +0000 http://greenbanana.wordpress.com/2008/05/09/the-new-influencers-and-prs-role/#comment-8141 I think PR people have to know the product/service a little bit better than they do right now to be credible in those conversations. I've seen product marketers excited about social media because they really know their product and can really customize their participation based on what problem/topic is being discussed in a given community. I see PR people more concerned about easuring/monitoring. That's fine but is seems to me like staying outside. I think PR people have to know the product/service a little bit better than they do right now to be credible in those conversations. I’ve seen product marketers excited about social media because they really know their product and can really customize their participation based on what problem/topic is being discussed in a given community. I see PR people more concerned about easuring/monitoring. That’s fine but is seems to me like staying outside.

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