This statement is the 26th theses in the Cluetrain Manifesto, published a decade ago and the subject of the celebratory cluetrainplus10 project, which involves 95 bloggers conversing on the anniversary: 28 April 2009. The heart of this ground-breaking text is the idea of the Internet enabling human conversations and promoting a market of “fabulous stories” [...]
Archive for April, 2009
Public Relations does not relate to the public. Companies are deeply afraid of their markets.
Posted in Education, Public Relations, Thinking, tagged Cluetrain Manifesto, cluetrainplus10 project, markets, PR, Public Relations, publics on April 28, 2009 | 8 Comments »
A feminist birthday legacy
Posted in Thinking on April 27, 2009 | 4 Comments »
On my office wall, I have a picture of myself sitting in a highchair behind a cake with one birthday candle on it. This evening on 27 April 1979 was my surprise 18th birthday party. On my 30th, I enjoyed a special weekend in Paris, and on my 40th, my mother and I went to [...]
Scrap – SEO and PR fortune
Posted in Motoring, Public Relations, tagged £2k, car, car disposal, dealer, MoT, scrap, scrappage on April 24, 2009 | Leave a Comment »
Personally, I think the UK government’s car scrappage scheme has more holes in it than any MoT-failing, clapped out 10 year old rust bucket that might be eligible for a £1k handout from the taxpayer (that’s only £2k if the car manufacturer/dealer adds its share). But it’s been a goldmine for search engine optimisation and [...]
Draper dares to talk PR Week new media conference
Posted in Education, Public Relations on April 22, 2009 | Leave a Comment »
Matt Wardman notes that Derek Draper is apparently still going to be a presenter at the forthcoming PR Week new media conference – and questions the merits of a speaker with such little experience of the topic. The rush to be active online has led to many questionable activities – whether they involve the moral [...]
Will pseudo-nudity sell the Peugeot 308 CC?
Posted in Motoring, Public Relations on April 22, 2009 | 1 Comment »
The new Peugeot 308 CC has already been unveiled to the media with first drive reviews appearing in February from the European launch and more recently, road test reviews resulting from a UK test drive event. One of the car’s key features is a “airwave heating system“, which blows hot air at the back of [...]
21 April – personal and PR connections
Posted in Public Relations, Thinking on April 21, 2009 | 2 Comments »
What does 21 April mean to you? It is the day that Queen Elizabeth II was born in 1926 – and 500 years since Henry VIII ascended to the thrown of England. Wikipedia details many such historically significant events, births and deaths. For me this date will forever be the anniversary of the day that [...]
A great time to buy a new car – would you believe a motoring PR person?
Posted in Motoring, Public Relations on April 8, 2009 | 3 Comments »
I’ve just put my money where my PR mouth is, in buying a new car (replacing my runaround Peugeot 107 for a sexy turbo-diesel Peugeot 207). I wonder how many other PR practitioners are directly supporting the industry in which they earn their living. Hearing the latest sales figures showed a 30.5% drop over March [...]
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