CIPR results: sweet smell of success

The latest round of CIPR Advanced Certificate and Diploma results have just been announced. It is great when there is a high success rate, but perhaps that is even more difficult on the candidates who fail to achieve the required standard than when several of their cohort get bad news.  I’m always impressed by those [...]

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PR Licensed to Thrill

It might seem surprising, but the MIPAA JobSearch service has had a number of really interesting job opportunities recently.  These are primarily for those with a couple of years experience – but graduates with placement experience are also wanted.  The jobs are also often offered with short-term contracts – although if you are starting out [...]

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End of the Road for PR? Or time to step up a gear?

The Motor Industry Public Affairs Association (MIPAA) PR Masterclass today asked whether we’ve facing the End of the Road for PR?  The aim was to provide insight and advice on ensuring PR in the motor industry is capable of playing a leading role in organisations at this critical time. First up was Rowan Stanfield of [...]

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PR students get Behind the Spin

Check out Behind the Spin – some really interesting articles that are articulate and very well written largely by PR students.  (Good job Richard)

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Awards aren’t a measure of effectiveness

Marketing is more measurable than PR – how many times have you heard that?  Well, first there’s the old adage attributed to Lord Leverhulme: “Half my advertising money is wasted. The problem is that I don’t know which half.”  That’s probably an optimistic assessment of much advertising in reality. The current Thinkbox TV advert for [...]

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Social media and recession proof PR

The latest edition of the MIPAA members’ magazine,  Revolve is available to download and will be snail-mailed in the next few days.  I think it will be interesting to look back over the contents in a couple of years and see how the themes and trends develop. This edition, not surprisingly, focuses on social media [...]

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Shocking PR survey

Being creative to generate media coverage is one thing, but the PR team working with Comma (a major player in motor oil and car care products – whatever that means) has produced a truly shocking PR survey. The press release claims that SEAT drivers the worst at basic car checks – revealing three of the [...]

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Should PR terminate text books?

As governor of California, Arnie Schwarzenegger announces plans to replace traditional school textbooks in favour of “digital learning aids” – should PR follow suit? On the one hand, I think this is a good idea – if it means tutors creating a series of digital resources, a playlist, of interesting and useful information from a [...]

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Should PR students choose between skills and knowledge?

What’s the point of a qualification in public relations?  It seems that many practitioners still believe that learning practical skills on the job is all you need.  PR Week in the UK has just run its annual end of term report questioning the value of a PR degree, and citing those luddites who favour non-PR [...]

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When PR gets out of the way

The coverage of the 65th anniversary of the D-Day landings has been marked in the UK by the voices of the aged veterans reported by the media.  Yes, PR practitioners will have been involved in working with the television and print journalists covering the ceremonies, but it is the individual stories and memories of the [...]

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