Product promotion and public relations

The UK government proposal to allow commercial product placement in television programmes means this strategy is likely to migrate finally from the PR department, at least in motor manufacturers, into the marketing and media buying function. Despite claims made in PR Week that this move is a new opportunity for public relations, I believe the [...]

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A media scheduling approach to social media

Expertise in social and online media is possibly the most over-rated claim at present.  I believe there is room for a wide variety of skills sets and bringing these together in a team approach is undoubtedly necessary for any organisation that wishes to maximise the potential to communicate its messages, and with its constituents, using [...]

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090909 – local media find story

I love the way local media know their market – for example in finding a relevant angle on today’s special date of 090909. In Leeds, the Yorkshire Evening Post reports a local boy is nine years old today – and he was, by amazing coincidence, born at 9am, with another birthday boy acknowledged in Australia [...]

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Connections help the PR world go round

I’ve just received an email from someone I met very briefly at the CIPR Wessex annual “Meet the PR Professionals” event at the start of this year.  She was thanking me for an introduction I made to a consultancy, Automotive PR – where she successfully undertook work experience over the Summer. It is interesting how [...]

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