Winter blunderland – snow highlights poor PR at Eurostar, Eurotunnel and more

What if?  One of the most powerful questions that any organisation can ask. What if a Eurostar train (or two, three, four) gets stuck in the Eurotunnel – would seem a pretty basic question for both organisations to have asked.  Apparently neither did. What if too many people turn up at Eurotunnel creating “saturation“?  What [...]

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Latest results for CIPR courses

Busy week sending out feedback to the CIPR Advanced Certificate and Diploma students who have just received their results. Congratulations to them for their hard work.  Most have now passed all three assignments and so can add the qualification to their CV/resume. We had quite a lot of students defer the final assignment as a [...]

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Celebrities are people not brands

A piece in the New York Times: Tiger Woods and the Perils of Modern Celebrity highlights the woes befalling the golfer are nothing new. But maybe it is time to stop thinking of those in the public eye in the same way as corporate brands and remember they are people first and foremost. This is [...]

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If you care about PR association membership, why not show it?

The Chartered Institute of Public Relations has announced the results of the election for the 2001 president and treasurer – with Paul Mylrea (Director of Communications for the Department for International Development) taking on the first role and Sally Sykes (Communications Director for the Health & Safety Executive) retaining the second post. Congratulations to both.  [...]

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