Another world of PR?

Gethin Bradley, who is a pioneer of motor industry PR sent me an email recently with a link to British Pathe video. This offers a glimpse at another world – employees celebrating 25 years with Rover, a presentation of a futuristic vehicle to the Science Museum and a media launch for a new Land Rover. [...]

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Everybody hurts

Alexander McQueen, or Lee as he was known to friends and family, was a public relations genius in fashion industry terms. His ability to demand attention and court controversy with his remarkable designs was underpinned by real talent and solid skills in both tailoring and imagination. Undoubtedly, McQueen’s success was in part due to to [...]

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Toyota, public relations and product recalls

Never has so much public relations advice been given, totally free of charge, to a company as we’re seeing directed at Toyota following its global recall programme. As with Tiger Woods late last year, the predicable crisis management, and online communications mantra is spouted: be open, tell all, tell it now.  “Tweet, tweet, tweet” because [...]

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Bournemouth University PR degree comes of age: BAPR is 21party

Back in 1989 a group of pioneering students signed up for the first PR degree course at Bournemouth University.  One of three PR undergraduate degree courses starting that year, the qualification marked the start of a new phase in public relations in the UK. Twenty-one years on, and it’s time to celebrate with graduates and [...]

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