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Archive for April, 2010

Why is it so hard for PR practitioners to follow simple instructions?  Whether it is avoiding spamming media or proof reading releases, it seems that learning the best way to practice PR is not something that this industry is keen to do.  PR is not rocket science – indeed, I would look for common sense [...]

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Let’s get this straight – Facebook is a business, not a cuddly social network. Thomas Power (who presented at a recent MIPAA Business Academy workshop on the new PR Influencers) claims in his YouTube video it’s on the way to being bigger than Google and could even become a bank. Power calls social media a [...]

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