Like many in education, I have spent the past month or so assessing exams and assignment submissions, as well as providing feedback on students’ performances. In the case of the CIPR professional qualifications (Advanced Certificate and Diploma), the results have been very positive – with 100% pass on two of the three assignments and 92% [...]
Archive for June, 2010
The difference between evaluation and feedback
Posted in Education, Public Relations on June 22, 2010 | 1 Comment »
A world apart – it’s a marketing world cup
Posted in Public Relations, Thinking on June 18, 2010 | 4 Comments »
The ambush PR marketing tactics of the brewer, Barvaria at this year’s World Cup have created plenty of media coverage. In 2006 the company engaged Dutch fans in a similar stunt – which involved them sporting Bavaria branded lederhosen (really!). The 2010 stunt has led to arrest of its organisers and the sacking of an [...]
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