Starting to study public relations

As the second in my “Back to School” series of posts, I’m moving on from Preparing to Study to advice for when you arrive at University or attend the first teaching session for a professional qualification (eg CIPR Advanced Certificate or Diploma).  This is a critical phase of your studies, when you can easily feel [...]

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Preparing to study public relations

This is the first in a series of “Back to School” posts being planned for the next few weeks.  My intention is to provide advice for those who have decided to study for a professional PR qualification – whether at University or with a body such as the CIPR.  Having been involved in PR education [...]

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Are you managing your PR career?

With legions of PR practitioners set to hit the job market as a result of government cutbacks in this area, I wonder how many have ever thought about pro-actively managing their careers? British Journalism Review recently advocated journalists moving into PR, which has been the traditional route “across the fence” and many existing PR communicators [...]

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Product recalls are pro-active PR

No company wants to issue a product recall – it is expensive, time-consuming and impacts on stakeholder confidence, with all the consequences that entails.  A recall is an admittance of a production problem and as such should be seen as a pro-active response, not a failure of the organisation’s public relations. Sometimes a recall will [...]

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In praise of paper free reading

Confession time – I am a bibliophile; a “bookworm” since the age of three when my mother taught me to read.  There are piles of books all over my house – my dream would be to have my own library where my precious collection falls easy to hand instead of being here somewhere, if only [...]

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