Profiling in public relations

Understanding those with whom we need to communicate or build relationships is core in PR. So I’ve set my first year Undergraduate students at Bournemouth University two challenges before our first Consumer & Audience Psychology seminar on 8 October. The first is to profile me in terms of demographics, attitude, interests and behaviour. Their starting [...]

Read Full Post »

Making the most of work experience in public relations

The third of my “Back to School” posts (following Preparing to Study and Starting to Study) steps into the real world to consider work experience opportunities in public relations. Work experience covers internships (placements), shadowing, volunteering and other creative options. The following advice should be useful for those studying PR qualifications or others looking to [...]

Read Full Post »

The goldfish memory approach to PR

“Safety concerns over driving shoes” reports the BBC, citing a survey by the Automobile Association.  I was surprised – by the lack of topical reference to Ugg boots and Crocs – but not by this much repeated story.  Simply shuffling the PR shoe release – again… Back in June 2007, I noted (citing this very [...]

Read Full Post »

Greenbanana brand me

I’m often asked: “why Greenbanana?”.  Well, the idea for my Greenbanana brand is in the strapline – if you’re green you’re growing.  This is based on a quote attributed to Ray Kroc, who was responsible for the success of McDonalds.  He apparently said: “As long as you’re green, you’re growing. As soon as you’re ripe, [...]

Read Full Post »