According to the Guardian, “PR has taken over the media” based on the launch of the website, churnalism.com (created by charity the Media Standards Trust) which reveals the extent to which certain national online news is derived direct from press releases. There’s a rather muddled premise here with the confusion of several different points. Firstly, [...]
Archive for February, 2011
Churnalism is not PR’s fault
Posted in Public Relations on February 24, 2011 | 9 Comments »
I think I love you – fans, followers and public relations
Posted in Public Relations, Thinking on February 14, 2011 | 4 Comments »
In 1972, David Cassidy apparently had 200,000 members of his official fan club (more than Elvis and the Beatles combined) and received 25,000 letters every week. Almost 40 years later, Lady Gaga has over 8 million Twitter followers whilst Justin Bieber has over 21 million people liking him via Facebook. Back then, such fans were [...]
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