The reputation of a PR degree should prove its value

The UK government’s latest proposals for the higher education section have been reported as presenting a market-led approach where students will have an increasing power of selection and be encouraged to act like consumers. But surely the value of a degree should not be related to a sales or marketing-approach to education, but be based [...]

Read Full Post »

When 100% is good enough – another great result in the CIPR qualifications

We’re used to hearing contestants in reality shows promising to “give it 300%”, but in reality, 100% is the best you can hope to achieve. That’s the result delivered by the students studying the CIPR qualifications with Cambridge Marketing College for their CRT and final project/critique assignments. I couldn’t be prouder! What’s even more satisfying [...]

Read Full Post »