Talking about my generation – PR and pretty young things

According to the UK PR Week-PRCA 2011 PR Census, public relations is dominated by the young and female.  In terms of age, only 20% of PR practitioners are older than 45, despite the fact that 28% of the general working population is over 50.  Women account for almost two-thirds of the PR industry (64%) compared [...]

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Public Relations – through the looking glass

What’s the future of PR?  That’s a question the CIPR’s 2020 project is aiming to address through scenario forecasting research being undertaken via a series of focus groups around the UK, led by Professor Jon White. Taking a peek through the looking glass into another world is always fun; but is it helpful?  The idea [...]

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Journalists and PR practitioners should never be friends

At the recent MIPAA PR Masterclass, one of the speakers used an analogy of training a tiger to explain the relationship between journalists and PR practitioners; ie no matter how well you get on, the tiger can always bite you. Relationships between journalists and PR practitioners are often said to be ambivalent as Anne Gregory [...]

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Hanging the Murdoch elephant

On September 13, 1916, Murderous Mary, “the largest living land animal on earth”, a 30 year old, five-ton cow elephant with the Sparks Brothers Circus, was hung by the neck. Despite her great age, and being the most popular asset of Charlie Sparks’ business – she was sacrificed arguably in the name of crisis management. [...]

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