On 11.1.11 (or 1.11.11 depending on your dating preference) I wrote my 11 PR predictions for 2011. I’ve added some thoughts on the past 12 months, and a new prediction for what 2012 will bring. 1. The mid-to-late-majority enter social media – we’ve definitely seen continued growth in social media usage, with what I claimed [...]
Archive for December, 2011
PR predictions for 2011 reviewed and 2012 foretold
Posted in Public Relations, Thinking on December 29, 2011 | 2 Comments »
Why public relations is great in theory
Posted in Education, Public Relations on December 13, 2011 | 1 Comment »
From my office window, I can see a large ball of mistletoe growing at the top of a very tall tree. Until a couple of years ago I didn’t know where or how mistletoe grew, but as they say, you learn something new all the time. As someone who likes to learn, I find it [...]
Why I don’t care about defining public relations
Posted in Education, Public Relations, Thinking on December 5, 2011 | 10 Comments »
The PRSA has just concluded a crowd-sourcing attempt to modernise a definition of public relations. Unsurprisingly, this initiative has generated discussion through PR blogs regarding the purpose and value of seeking a new definition. PRSA reports receiving "more than 900 submissions, 70 comments and 16,000-plus page views" – so there’s clearly some interest in the [...]
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