Thanks for stopping by. About me… I am passionate about public relations and, as well as consultancy and professional development/training work. Following 10+ years in motor industry PR (in-house and consultancy roles), I became a self-employed hybrid practitioner-academic-educator-consultant in 2000.
I’m an experienced and qualified trainer, teach the Chartered Institute for Public Relations qualfications (I’m also a CIPR Fellow), lecture part-time at Bournemouth University and run the Motor Industry Public Affairs Association (MIPAA) Limited.
The concept of Green Banana is a meme for continous improvement – so if you’ve ideas and news to share, let me know. I created www.greenbanana.info/career as an educational resource (currently supporting those studying the CIPR Advanced Certificate and Diploma with Cambridge Marketing Colleges).
My hot topics are public relations, especially in relation to automotive matters and educational issues. I’m passionate about connections and taking a pro-active approach to accelerate learning. I love trivia and bizarre facts too.
Personally I’m a mad dog woman sharing my home with two stroppy old mongrel boys and a beautiful, wilful and adorable Rhodesian Ridgeback – all rescued from less charmed lives than they have now. My other hobbies are reading (everything and anything), hypnotically watching the sea and the social sin of enjoying driving.
I have a degree in Psychology and am currently studying a PhD at Bournemouth University on Career Strategies in Public Relations. A paper I presented on the History of Careers in PR at the 2nd International History of PR Conference in 2011 will soon be published in Public Relations Review. I’m also building a nice library of PR books, with my own special history collection.
You’ll find two chapters written by me in the 4th edition of the Public Relations Handbook, edited by Alison Theaker and we’ve written the Strategic Public Relations Toolkit to be published by Routledge in 2012. I’m also writing a chapter providing a PR perspective on Convegence for an edited marketing text.
You can also follow me on Twitter @greenbanana – or connect via LinkedIn and Google+. To get in touch, leave a comment here or contact me via email (hyaxley at supanet dot com).