About

Created by Heather Yaxley MIPR.

I am passionate about PR, and as well as consultancy work, I teach the CIPR qualfications, lecture part-time at Bournemouth University and run the Motor Industry Public Affairs Association (MIPAA) Limited.

I’ve recently created the concept of Green Banana – a meme for continous improvement – so if you’ve ideas and news to share, let me know.  I’m developing www.greenbanana.biz as an educational resource (currently supporting those studying the CIPR Advanced Certificate and Diploma with Cambridge Marketing Colleges).

My hot topics are public relations, especially in relation to automotive matters and educational issues.  I’m passionate about connections and taking a pro-active approach to accelerate learning.  I love trivia and bizarre facts too.

22 responses

26 03 2007
Jon H

Thanks for you comment posted to Force for Good. I’ve posted a reply there (hopefully not to long-winded!) — http://jon8332.typepad.com/force_for_good/2007/03/an_open_letter_.html
Let me know if you agree.

Jon Harmon

14 04 2007
Lola

Hello. I’m interested in PR, new media, and automobiles too. I just started my blog at http://medianoche.wordpress.com. Please have a look and feel free to comment. I’ll be back, and glad to have found another interesting PR blog here.

15 04 2007
Heather Yaxley

Nice to meet yuo both – and you are now added to my bloglines.

2 08 2007
Suzanne Davis--PMPR

Hi Heather,

Can you tell me how I can contact you through email? Thanks!

7 09 2007
Gerry

Hi Heather
As you’re a sometimes commentator to my blog, wonder if you’d consider adding me to your blogroll?

Thanks
Gerry

7 09 2007
Heather Yaxley

Gerry – consider it done.

13 09 2007
Caroline

This is Caroline from SocialRank.

I am trying to get in touch with you but couldn’t find your email address.

We will index your blog posts as part of our content filter. I’d like to send you an invite to a beta preview of our new Web 2.0 site.

Can you get back to me with your email address.

Mine is caroline@prvoices.com

Kind regards,

Caroline

http://www.SocialRank.com

14 09 2007
David

Heather,

Please contact me by email … I cannot seem to find your email address on your blog.

David

1 11 2007
5 12 2007
Caroline

Hi Heather,
Congrats, your blog Greenbanana has made it into the TOP 20 of the PRVoices blog community, powered by SocialRank!!! Since your blog is in the top 20, tell your readers about it by adding the SocialRank badge to your blog. See it all here: http://www.PRVoices.com/Community

Cheers!

23 03 2008
maria mccarthy

Really glad to have found this blog – Sally Whittle on the journobiz forum happened to mention it so I tracked it down.

I’m a journalist and author (The Girls’ Guide to Losing Your L Plates – how to pass your driving test and The Girls’ Car Handbook – both published by Simon and Schuster). Years ago I also worked in PR (for charites) and it would be good to get back into doing a bit of it in the motoring sector if possible.

Plan to bookmark your blog!

Best wishes

Maria
http://www.mariammcarthy.co.uk

23 03 2008
maria mccarthy

Apologies for the website typo – of course it’s http://www.mariamccarthy.co.uk!

27 06 2008
Jonathan Dolby

Hi Heather,

Could I also trouble you for an email address please? Mine is jonathanATwebitpr.com.

Great blog by the way!

Kind regards,

Jonathan

13 08 2008
PRJack

Hi Heather, great stuff… and seeing that we’re ‘bumping into each other’ here and there in the virtual pr party I thought I’d give you an official ‘hi there, great blog, great insight’!

Oh, and if it’s bizarre and wonderful trivia that you’re looking for… I’m loaded! When you do a BSc in Zoology and an MSc in Animal Behaviour, you accumulate some odd facts… like how the black widow does NOT eat her mate, or how the mythological ‘Griffin’ can be traced to dinosaur fossils and little lizards in Mongolia, etc. etc.

Cheers!

12 11 2008
Elia samwel

Hello Yaxley i’m from the jungle of Africa and so glad to find this place

20 01 2009
Craig McGill

Heather, are you OK with me adding you to the PR links on my blogroll?

3 02 2009
aleksandra

Hi Heather,

just wanted to say hi and congratulate you on very inspirational comments and thank you for helping get more deeply involved in PR theory…

Aleksandra, Bosnia (one of your former CIPR AC students)

6 02 2009
Heather Yaxley

Thanks – nice to hear from you. Hope things are good with you.

6 02 2009
aleksandra

Yes, doing great. I am actually a second year student of undergraduate PR university study opened just last year in my home town. Very interesting and confusing to go through some stuff that seems to be “past experience” for you in UK. but have to go through that to gain this so much needed credibility. However, the stuff I learned through CIPR course enabled me to go through these first two years with no effort at all.. That is why I felt obliged to thank you. Very interesting to be able to see difference between countries in which PR has had a history and those (like mine) where PR is just being “born”. Anyway.. I just wanted to keep track of what is happening in “developed” PR world.

best regards and keep up good work

17 03 2009
Felicity Stewart

Hi Heather,

I hope you don’t mind, we really liked your posting on the Fat Duck and have put a link through to it on our website.

I look forward to reading more, keep up the good work!

Felicity

18 03 2009
Heather Yaxley

Felicity – that’s great, thanks.

15 04 2009
How to Get Six Pack Fast

Not that I’m totally impressed, but this is a lot more than I expected for when I found a link on Delicious telling that the info is quite decent. Thanks.

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