Plotting a personal path to PR career success

PR Academy is looking to document how studying a PR qualification has helped in developing careers. The “Your Learning Journey” concept involves posting a comment on its blog in no more than 140 words relating the influence and path taken as a result of gaining a qualification. As well as potentially winning a Trailfinders gift card to the value of £250, there’s an opportunity to feature in its campaign to encourage continuous learning. You don’t have to be a PR Academy student to take part (and you are encouraged to Tweet using the #learningjourney hashtag).

This initiative is interesting to me, not only because I’ve spend over a decade working with many students of public relations (including those enrolled with PR Academy), but for the connections it has to my own PhD studies into career strategies in PR.

If you are thinking about your next move in public relations, there are three concepts I’ve found running as threads through my research into the historical context of career strategies in the field. Continue reading

A taste of public relations

image On 1st September, we’re presenting an evening with Alison Theaker, Peter Brill and me in Bristol as a taster for the CIPR qualifications, and also to celebrate the launch of the 4th edition of The Public Relations Handbook.  If you’d like to join us for free seminars, expert insight and advice, see further details and booking at: http://tasteofpr.eventbrite.com

This event is partly to promote the qualifications and the new book, but also aims to show the importance and value of connecting theory to PR practice.

Continue reading