PR time – balancing urgency and importance (after Stephen Covey)
One of those silly PR surveys yesterday made me think – it was about procrastination and the time we waste in putting things off. I am very familiar with the idea with students – and PR practitioners – who are deadline-oriented creatures and expert also at displacement behaviour where you focus on other tasks rather than knuckling down to the priority at hand.
I also advocate Stephen Covey‘s notion of ‘first things first’ and include an adaptation of his urgent-important matrix in the forthcoming Public Relations Strategic Toolkit.
