PR is about action not procrastination

PR time – balancing urgency and importance (after Stephen Covey)

One of those silly PR surveys yesterday made me think – it was about procrastination and the time we waste in putting things off. I am very familiar with the idea with students – and PR practitioners – who are deadline-oriented creatures and expert also at displacement behaviour where you focus on other tasks rather than knuckling down to the priority at hand.

I also advocate Stephen Covey‘s notion of ‘first things first’ and include an adaptation of his urgent-important matrix in the forthcoming Public Relations Strategic Toolkit.

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