The return of the PR stunt

The tradition of great PR stunts is evident when watching DJ Matt McAllister bulk up to wear 155 t-shirts  setting a Guinness World Record on YouTube.   Nearly at the half-million viewing figure, this is great promotion of Matt’s 99.9 KTYD’s Early Show in Santa Barbara.  Imaginative stunts are rarely seen today, but maybe social network media is the natural home for the skills honed by mastros such as Jim Moran. If the public relations community could come up with this type of creativity online rather than focusing on how to manipulate or defeat social networking, we might all have a lot more fun.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.