Public Relations should support calls by Sam Brook for better recognition of the value of journalistic freedom, which he links into a piece in today’s Guardian on the need to protect freedom of expression.
Too often, PR appears to be seeking to control or restrict the media, instead of recognising its importance in creating the type of open society in which the aims of public relations can be best achieved. If we truly believe in the importance of dialogue over rhetoric, debate over propaganda, we must get behind Brook’s calls for “a new social contract – a commitment to training and high standards, (and) best editorial practise”.
We don’t need media which simply reproduces press releases, relies on partisan PRs rather than checking facts, or is subject to manipulation or intimidation for access. Rather public relations can only manage a positive reputation for itself and those it represents by working with media as equal partners; interested in communicating accurately and fairly with the publics we wish to reach.