Public Relations should support journalistic freedom

Public Relations should support calls by Sam Brook for better recognition of the value of journalistic freedom, which he links into a piece in today’s Guardian on the need to protect freedom of expression.

Too often, PR appears to be seeking to control or restrict the media, instead of recognising its importance in creating the type of open society in which the aims of public relations can be best achieved.  If we truly believe in the importance of dialogue over rhetoric, debate over propaganda, we must get behind Brook’s calls for “a new social contract – a commitment to training and high standards, (and) best editorial practise”. 

We don’t need media which simply reproduces press releases, relies on partisan PRs rather than checking facts, or is subject to manipulation or intimidation for access.  Rather public relations can only manage a positive reputation for itself and those it represents by working with media as equal partners; interested in communicating accurately and fairly with the publics we wish to reach. 

Published by

Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.