I heard this great discussion on corporate responsibility on BBC Radio 4 programme The Bottom Line yesterday. Looking at ‘new philanthropy’ it discussed how modern altruism is “more about business than charity”. Participants in the debate include Sir Richard Branson (Chairman of the Virgin Group), Mike Lynch (Chief Executive of Autonomy), Doug Richard (Chairman of Library House and founder of Hotxt) and Robin Wight (Co-chairman of WCRS). Fascinating for anyone in public relations as it highlights views by CEOs on this vital topic.
Heather Yaxley PhD
Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name. View all posts by Heather Yaxley PhD