Public Relations practitioners need to value their own reputation

Reputation is what others say about you when you’re not around – so it is vitally important in public relations to manage your own reputation ahead of any client. Something not all PR practitioners understand.  Ellee Seymour links to a local spat in the CIPR East Anglia region where one consultancy, War, (which seems actually to be an advertising agency) has apparently spat out its dummy over not being shortlisted in every category of the PRIDE Awards that it had entered. 

In the blogosphere it is now all too easy to see what others are saying behind your back – in this case, justifably so.  Less pleasant is a website where puerile, anonymous bullies are posting nasty comments about those working in PR and journalism in the motor industry.  I won’t give this site the benefit of a link, but the personal comments that have been posted are offensive, upsetting and potentially libellous.  In the case of a number of young women, the comments are of a sexual nature – and given that they are made by supposed journalists this is disturbing as you don’t want to know that people are thinking of you like that when you are doing your best to help them.  Of course, once the industry finds out who these slugs really are, their own reputations will see them ostracised from launches and car loans.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

2 thoughts on “Public Relations practitioners need to value their own reputation”

  1. If blogs are set up by disgruntled ex-employees willing to vent their spleens about their previous employers’, do we know of any Scottish companies whose reputation has suffered directly from the actions of such people?

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