Check out the YouTube PR campaign aiming to give accountants in Hong Kong an identity makeover . Their PR advisors must be having a laugh??? This stands as much chance of changing their image as Mickey Mouse socks and a funny Christmas tie.
Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant. View all posts by Heather Yaxley