Has the world of public relations and media become too slick? Sacred Facts reports Charlie Leabeatter’s view that television news is over-produced and consequently lacks authenticity. A meja-studies savvy younger audience is rejecting the professional formula and challenging Big Media’s understanding of the new information era. Is it adapt or die?
A similar challenge goes out to PR practitioners from Robert Scoble noting the view of Mike Arrington about the involvement of PR agencies in blogsophere. Mega-blogger, Scoble states “I get hundreds of emails every day, many of which are from people, companies, and PR firms asking me to blog stuff. I absolutely hate dealing with this stuff. For the most part I just simply don’t. I don’t respond. I learned that answering email causes even more email and I simply don’t have time… If you have a product or a blog or something else you want my readers to try out (or for me to try out) leave a comment here, do NOT send email!…”
If public relations is to play a role in this new world, clearly it has something to learn.