Interesting route to Roddick interview

If any public relations practitioner has dismissed a specialist publication with a limited circulation, the Guardian’s interview with Bodyshop’s Anita Roddick has a surprising origin.  “A full version of this interview appears in the December issue of Lifescape magazine” ends the piece.  Lifescape is ‘The Fair Trade, Organic and Cruelty Free, Veggie Lifestyle’ Magazine sold only in Waitrose – so not even a mass market retailer.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.