If any public relations practitioner has dismissed a specialist publication with a limited circulation, the Guardian’s interview with Bodyshop’s Anita Roddick has a surprising origin. “A full version of this interview appears in the December issue of Lifescape magazine” ends the piece. Lifescape is ‘The Fair Trade, Organic and Cruelty Free, Veggie Lifestyle’ Magazine sold only in Waitrose – so not even a mass market retailer.
Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant. View all posts by Heather Yaxley