Great use of YouTube by public sector public relations

The Guardian reports that Greater Manchester police uploaded a one-minute film of the press conference seeking help for the “Jessiejames appeal” onto YouTube, which has already been watched nearly 15,000 times.  A great initiative to reach the appropriate young audience – and it has generated positive comments on the site.  Apparently 10% of councils are webcasting meetings – this all emphasises the importance for PR practitioners (not just those in the public sector) to get the necessary skills to use social media such as YouTube to connect with their audiences.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.