The Guardian reports that Greater Manchester police uploaded a one-minute film of the press conference seeking help for the “Jessiejames appeal” onto YouTube, which has already been watched nearly 15,000 times. A great initiative to reach the appropriate young audience – and it has generated positive comments on the site. Apparently 10% of councils are webcasting meetings – this all emphasises the importance for PR practitioners (not just those in the public sector) to get the necessary skills to use social media such as YouTube to connect with their audiences.
Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant. View all posts by Heather Yaxley