Overcrowded charity sector for public relations

Gaining attention in the charity sector is tough for public relations practitioners – especially as a congested calendar of awareness days and “copy cat” tactics quickly devaluing innovative intiatives (such as Lance Armstrong-Nike Livestrong armband).  Is the answer competive creativity for campaigns or could more low profile, “back to basics” two-way communications activities be the answer?

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.