Overcrowded charity sector for public relations

Gaining attention in the charity sector is tough for public relations practitioners – especially as a congested calendar of awareness days and “copy cat” tactics quickly devaluing innovative intiatives (such as Lance Armstrong-Nike Livestrong armband).  Is the answer competive creativity for campaigns or could more low profile, “back to basics” two-way communications activities be the answer?

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.