Postings apply to public relations

See Ellie Seymour’s blog for a couple of interesting postings that can be applied to public relations – firstly on the Murdoch-OJ climbdown and then considering BA’s “mission statement” as a predictor of its behaviour towards Nadia Ewida wearing her cross to work

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

2 thoughts on “Postings apply to public relations”

  1. Heather, Thank you for flagging up my posts. There is so much that can be learned from these two examples, it is so interesting to analyse them with my new theoretical knowledge. What is clear is that companies must demonstrate they have a conscience, “money over morals” will not win them admiration. At the end of the day, both companies rely on their good reputation and BA is particularly being tarnished by this hardline they are taking which is alienating the British community. BA is already being boycotted, this story will run on and BA will not want to back down, how will this turn out for them? And can they honestly say that their check-in staff do not wear visible crucifixes in deeply religious countries, eg Italy and Spain?

  2. Absolutely – you need to walk the talk. Although boycotts aren’t always an effective strategy, the negative coverage at a time when there are lots of alternatives to flying BA seems particularly stupid on the company’s part. A friend of mine has just gone to work at BA so I look forward to hearing his take on this situation as a newby.

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