Psychologists dubbed “supernannies”

Language is a key element of public relations with the right phrase gaining momentum through word of mouth and adoption into popular parlance (as a meme).  Such is the power of the “supernanny” term that Tony Blair has dubbed a team of experienced psychologies seeking to address anti-social behaviour after Nanny Jo Frost.  When listening to debates in the Houses of Parliament the rowdy rabble of politicians could do with the naughty step themselves.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.