Psychologists dubbed “supernannies”

Language is a key element of public relations with the right phrase gaining momentum through word of mouth and adoption into popular parlance (as a meme).  Such is the power of the “supernanny” term that Tony Blair has dubbed a team of experienced psychologies seeking to address anti-social behaviour after Nanny Jo Frost.  When listening to debates in the Houses of Parliament the rowdy rabble of politicians could do with the naughty step themselves.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.