Language is a key element of public relations with the right phrase gaining momentum through word of mouth and adoption into popular parlance (as a meme). Such is the power of the “supernanny” term that Tony Blair has dubbed a team of experienced psychologies seeking to address anti-social behaviour after Nanny Jo Frost. When listening to debates in the Houses of Parliament the rowdy rabble of politicians could do with the naughty step themselves.
Heather Yaxley PhD
Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name. View all posts by Heather Yaxley PhD