Language is a key element of public relations with the right phrase gaining momentum through word of mouth and adoption into popular parlance (as a meme). Such is the power of the “supernanny” term that Tony Blair has dubbed a team of experienced psychologies seeking to address anti-social behaviour after Nanny Jo Frost. When listening to debates in the Houses of Parliament the rowdy rabble of politicians could do with the naughty step themselves.
Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant. View all posts by Heather Yaxley