Jeff Jarvis in the Guardian highlights how too many public relations practitioners are exploiting the ability to engage genuinely and openly online with cyberpublics. We have a golden opportunity here to regain some credibility by being responsible, but it seems bad old habits die hard. CIPR is proposing a new code of conduct, which will include reflection on new media developments. Sometimes such codes are largely toothless (although good to see WOMMA has put Edelman on review for breaking its code with the Walmart fake blog) – but it is vital that the topic of ethics online – particularly the importance of transparency and honesty – are debated as widely as possible.
Heather Yaxley PhD
Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name. View all posts by Heather Yaxley PhD