It is 115 years today since the birth of “the father of public relations”, Edward Bernays – acknowledged by Ron Schuler who provides a biog of the self-publicist on his blog. Following October 3rd’s century since the first professional press release – one wonders why techniques that Bernays would have been proud of, and the ubiquitous press release are still the primary tools used by modern PR practitioners.
Good to see via CIPR President Tony Bradley’s blog publication of a consultation paper for social media guidelines. However if the majority of practitioners haven’t even realised that for many media the press release is viewed as spam or junk mail, can we hold out a lot of hope that they’ll leave Bernays-style tactics behind in this new world?
Update 1 – I couldn’t find the social media consultation paper on CIPR website so I’ve attached it here: Social Media Guidelines.
Update 2 – PR blogosphere is beginning to buzz over the CIPR social media code – whether it is necessary, too complex or if it reflects accurately some critical perspectives – see: Stuart Bruce, Richard Bailey and Paull Young in Australia