Media luddites remain despite increase in broadband take-up

Public relations communicators will be interested in Antony Mayfield’s report of Government statistics showing 75% of internet connections in September were via broadband.  However, an email received today from a member of the Guild of Motoring Writers complaining about a 12 minute download of a 4.2mB photo attachment on a press release he received (not sent by me or a member of MIPAA) highlights that even this increasing figure means 1 in 4 people aren’t on broadband yet.

It remains poor PR practice to spam email journalists (this story about Shell V-Power diesel sent by PR agency JCPR was not even relevant for the target’s classic car publication). 

Mind you, in the latest newsletter from the Guild, one member bemoans the use of email for press launch invitations claiming they get filtered as spam.  His only solution to this (as apparently it would be impractical to add key contacts to his email address book approved list) was for PRs to ring round journalists or use post. 

Although public relations practitioners shouldn’t assume media contacts are tech-literature, surely working journalists need to get more ahead in the use of technology.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.