Tonight and tomorrow, I have professional parties to attend as the pre-Christmas “season” begins for me. Tonight we’re combining our CIPR Wessex committee meeting with a meal in Winchester, whilst tomorrow is glam frocks and penguin suits (which are so this year) at the Guild of Motoring Writers annual dinner at the RAC Club in Pall Mall. (And I’ve been invited to Kia’s media/PR party in London on Thursday if I can squeeze it in.)
In Jacqui L’Etang’s Public Relations in Britain – she is scathing of “fleshpots and undue influence” in the history of PR, criticising former IPR fellow and president of the 1950s, Maurice Buckmaster in particular (who was head of the special operations executive ‘F’ section in WWII, director of PR at Ford and then aptly represented the French champagne industry).
Personally, I believe that networking is a vital aspect of public relations – in building relationships, keeping up with what’s going on, f2f communications or just having fun. I’m actually quoted in Andy Green’s Effective Communications Skills book as championing “schmoozing”.