Man biting media dog has no teeth

Interesting Guardian piece for those in public relations by Polly Toynbee which combines concerns about the power of media in society and the ineffectiveness of codes without any real bite, here specifically the Press Complaints Commission

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

3 thoughts on “Man biting media dog has no teeth”

  1. Do you place much faith, Heather, in the words of Polly Toynbee? I’d love to read a minority opinion about her because it’s all so one-sided at the moment.

  2. Recent reporting on Toynbee shows how parochial some journalists are as they like nothing better than bitching about each other (a characteristic not exclusive to this “profession”, of course). However, the comments on her do contrast with the largely sympathetic tone against Goodman who is generally viewed as being “unlucky” (see

    The Independent piece on Toynbee( is quite interesting as it shows criticisms coming from the left and right. She is clearly more than capable of standing up for herself (as a columnist she has an advantage in that regard compared to some of the targets of the media).

  3. Apologies instigated by the PCC should have equal column space to that used by the offending article itself. Hidded away near the back page just confirms the toothlessness of such organisations.

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