Man biting media dog has no teeth

Interesting Guardian piece for those in public relations by Polly Toynbee which combines concerns about the power of media in society and the ineffectiveness of codes without any real bite, here specifically the Press Complaints Commission

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

3 thoughts on “Man biting media dog has no teeth”

  1. Do you place much faith, Heather, in the words of Polly Toynbee? I’d love to read a minority opinion about her because it’s all so one-sided at the moment.

  2. Recent reporting on Toynbee shows how parochial some journalists are as they like nothing better than bitching about each other (a characteristic not exclusive to this “profession”, of course). However, the comments on her do contrast with the largely sympathetic tone against Goodman who is generally viewed as being “unlucky” (see

    The Independent piece on Toynbee( is quite interesting as it shows criticisms coming from the left and right. She is clearly more than capable of standing up for herself (as a columnist she has an advantage in that regard compared to some of the targets of the media).

  3. Apologies instigated by the PCC should have equal column space to that used by the offending article itself. Hidded away near the back page just confirms the toothlessness of such organisations.

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