Seth Godin highlights the ingredients of Kraft guacomole – which has avocado as 9th on the list (behind salt) and comprising less than 2% of the contents. Positively, the public are increasingly advised to read food labels, although I’m not sure everyone knows that ingredients are listed in order of % contents (ie the greatest amount is listed first). Public relations needs to pay attention to packaging. This is public communications – and also an issue waiting to become a crisis (pointless packaging is already on the crisis curve). It is most certainly not socially responsible to produce foods that are mostly water and rarely what we think they should be. In a boundary-spanning role, PR managers should be challenging organisations on the way in which food has become a list of manufacturered chemicals.
P.S. Can anyone tell me why dog food contains twice as much ash as meat or other real ingredients?