Stunt reaches YouTube without public relations input

When I wrote about the VW Toureg towing the 747 jet – I asked why the public relations strategy didn’t include a YouTube posting – Autoblog now provides YouTube video of the stunt taken from coverage on a television programme, Pulling Power.  Seems the PR team still didn’t realise the potential of video even when they had the opportunity.  It has been on YouTube 5 days now (that’s a week after the press coverage) and had 5,000 views – which is not a lot.  Could have been more impact if timed with the offline activity.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

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