When I wrote about the VW Toureg towing the 747 jet – I asked why the public relations strategy didn’t include a YouTube posting – Autoblog now provides YouTube video of the stunt taken from coverage on a television programme, Pulling Power. Seems the PR team still didn’t realise the potential of video even when they had the opportunity. It has been on YouTube 5 days now (that’s a week after the press coverage) and had 5,000 views – which is not a lot. Could have been more impact if timed with the offline activity.
Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant. View all posts by Heather Yaxley