Can public relations create customer satisfaction?

  reports the latest customer retention figures for the US, which put Toyota in top spot (nearly two-thirds of customers returning to the brand).  What is interesting is the polarisation of blog comments that follow.  Clearly the fans of the US Big 3 automakers don’t believe the survey results, citing media bias and claiming public relations has created this image for Toyota.  Others retort that no-one buys another car simply on the basis of media reports.  (Needless to say, there are also comments claiming Toyota is popular with women who know nothing about cars!!)

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.