Can public relations create customer satisfaction?

  reports the latest customer retention figures for the US, which put Toyota in top spot (nearly two-thirds of customers returning to the brand).  What is interesting is the polarisation of blog comments that follow.  Clearly the fans of the US Big 3 automakers don’t believe the survey results, citing media bias and claiming public relations has created this image for Toyota.  Others retort that no-one buys another car simply on the basis of media reports.  (Needless to say, there are also comments claiming Toyota is popular with women who know nothing about cars!!)

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.