Simon Wakeman reminds public relations practitioners of the importance of the Advertising Standards Authority code – and the basic principles of openness and transparency – after a ruling relating to blogs placed on a number of football club websites in the UK by radio station talkSPORT. This follows my posting in October reporting the ASA’s ruling about grandiose claims over environmental credentials which cannot be scientifically substantiated. That particular case related to tree-planting schemes, as carbon offsetting is this year’s simplistic solution to corporate social responsibility.
One good thing is that ethics is increasingly emphasised in the syllabus of PR qualifications (as emphasised in the new report from the US Commission on Public Relations Education). We just need to see more evidence of ethics in practice rather than simply in theory.