Blog sanction from Advertising Standards Authority

reminds public relations practitioners of the importance of the Advertising Standards Authority code – and the basic principles of openness and transparency – after a ruling relating to blogs placed on a number of football club websites in the UK by radio station talkSPORT.  This follows my posting in October reporting the ASA’s ruling about grandiose claims over environmental credentials which cannot be scientifically substantiated.  That particular case related to tree-planting schemes, as carbon offsetting is this year’s simplistic solution to corporate social responsibility.

One good thing is that ethics is increasingly emphasised in the syllabus of PR qualifications (as emphasised in the new report from the US Commission on Public Relations Education).   We just need to see more evidence of ethics in practice rather than simply in theory.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.