I’ve said it before – but public relations practitioners need to advise their bosses that carbon trading is a simplistic approach to being “green”. The latest to jump on the carbon offsetting bandwagon is government minister David Miliband who thinks it is a good idea for everyone to have a ‘credit card’ under a “nationwide carbon rationing” scheme .
Maybe it could double up as an identity card – and include every other monitoring mechanism that the control-freaks in government feel are necessary to control the behaviour of the UK citizenship. Does no-one in government – or their PR advisors – have any understanding of human psychology, persuasion and behaviour change?
No doubt the scheme would be accompanied by more ineffective (yet grossly expensive) advertising and a pathetic Internet site (or even a blog). Maybe they could name and shame too.
Of course, the track record of government on any computerised national system doesn’t suggest this one would get off the ground – but they’d spend a lot of time, hot air and taxpayers money just to be seen to be green.