Crazy carbon credit card idea

I’ve said it before – but public relations practitioners need to advise their bosses that carbon trading is a simplistic approach to being “green”.  The latest to jump on the carbon offsetting bandwagon is government minister David Miliband who thinks it is a good idea for everyone to have a ‘credit card’ under a “nationwide carbon rationing” scheme .

Maybe it could double up as an identity card – and include every other monitoring mechanism that the control-freaks in government feel are necessary to control the behaviour of the UK citizenship.  Does no-one in government – or their PR advisors – have any understanding of human psychology, persuasion and behaviour change?

No doubt the scheme would be accompanied by more ineffective (yet grossly expensive) advertising and a pathetic Internet site (or even a blog).  Maybe they could name and shame too.

Of course, the track record of government on any computerised national system doesn’t suggest this one would get off the ground – but they’d spend a lot of time, hot air and taxpayers money just to be seen to be green.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.