Crazy carbon credit card idea

I’ve said it before – but public relations practitioners need to advise their bosses that carbon trading is a simplistic approach to being “green”.  The latest to jump on the carbon offsetting bandwagon is government minister David Miliband who thinks it is a good idea for everyone to have a ‘credit card’ under a “nationwide carbon rationing” scheme .

Maybe it could double up as an identity card – and include every other monitoring mechanism that the control-freaks in government feel are necessary to control the behaviour of the UK citizenship.  Does no-one in government – or their PR advisors – have any understanding of human psychology, persuasion and behaviour change?

No doubt the scheme would be accompanied by more ineffective (yet grossly expensive) advertising and a pathetic Internet site (or even a blog).  Maybe they could name and shame too.

Of course, the track record of government on any computerised national system doesn’t suggest this one would get off the ground – but they’d spend a lot of time, hot air and taxpayers money just to be seen to be green.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.