Public relations where it is needed most

With the confirmation of the discovery of two more bodies of young women outside Ipswich, one can only imagine the pressures on the public relations team at the Suffolk police authority.  This is acknowledged as a small force which does not get too many high profile cases. The national – and undoubtedly international – media and public attention will undoubtedly be immense. 

I am impressed to see the website is up to date and presents information without any barriers to anyone wishing to access information.  Having had many CIPR students who work in police authorities around the country – including several who had worked on the Soham murder enquiry, I can appreciate how the team in Suffolk will be flat out as news is breaking and media comment being reported. 

It is a truism of public relations that its real value is often only recognised when a crisis breaks.  Unfortunately in this case, a dreadful human tragedy is unfolding and communications is clearly a vital part of the enquiry to apprehend the person(s) responsible as soon as possible. 

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

2 thoughts on “Public relations where it is needed most”

  1. I’m going to follow this one up now. When Ellee touched on this, I must admit I read it and that was about all but now it looks like something far wider in implication.

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