Public relations where it is needed most

With the confirmation of the discovery of two more bodies of young women outside Ipswich, one can only imagine the pressures on the public relations team at the Suffolk police authority.  This is acknowledged as a small force which does not get too many high profile cases. The national – and undoubtedly international – media and public attention will undoubtedly be immense. 

I am impressed to see the website is up to date and presents information without any barriers to anyone wishing to access information.  Having had many CIPR students who work in police authorities around the country – including several who had worked on the Soham murder enquiry, I can appreciate how the team in Suffolk will be flat out as news is breaking and media comment being reported. 

It is a truism of public relations that its real value is often only recognised when a crisis breaks.  Unfortunately in this case, a dreadful human tragedy is unfolding and communications is clearly a vital part of the enquiry to apprehend the person(s) responsible as soon as possible. 

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

2 thoughts on “Public relations where it is needed most”

  1. I’m going to follow this one up now. When Ellee touched on this, I must admit I read it and that was about all but now it looks like something far wider in implication.

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