In public relations we like milestones as a hook on which to hang stories. So today is 100 days since I started my blog.
I began after a presentation by Antony Mayfield to the Motor Industry Public Affairs Association (MIPAA) which encouraged me to set up a bloglines account to read blogs. This was so easy and led me to wordpress where I could begin blogging myself.
What have I gained – and lost – during these 100 days?
Gains: I have learned a lot about social media and online communities by taking part. Blogging has introduced me to new people and I have found views I share, and others, that annoy me – but all keep me informed. I discovered the ease of making connections through the technology (with people I would never otherwise know). I’ve seen how stories and people move around this virtual world, which is fascinating. I love it when people visit the blog and even better, when they comment. It has been very useful to record my thoughts and to feel engaged in a fairly new phenomenon. Although I feel a relative newcomer to blogging – I have found offline, I am ahead of the curve and enjoy encouraging others to understand the potential for PR thanks to the new technology.
Losses: Mainly time – because I find blogging addictive, but also as I have set myself a few rules to be an active member of blogosphere. I want to post often – and be a good blogger. I read as many other blogs and feeds as I can every day, and try to comment and trackback where I feel it is appropriate. I aim to add new sites to my repertoire so that I expand my connections and learn more. Writing and thinking about blogs takes time (although I now use Windows Live Writer which is very helpful). I also like to talk about blogging and bringing my offline connections into the PR2.0 world.
As a balance sheet, the “return on investment” has been more than worthwhile. Blogging fits so well with many of my views (being open, connecting with new people, sharing your views and resources, learning something everyday…) and I find it enjoyable. If you are not yet a blogger yourself – I hope in 2007, you “come on in” – start by commenting on postings and get the buzz yourself. If you do have a blog, please record it in the comments and I’ll stop by for a visit.
Here’s to the next milestone…