The news from auto PRs in 2007 will be green as German car analyst Ferdinand Dudenhoeffer says the 104 new car models being launched in Europe will be feature engines making them more eco-friendly. The number of launches is almost one-third more than in 2006 – making PRs in the motor industry busier than ever.
Heather Yaxley PhD
Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name. View all posts by Heather Yaxley PhD