The Guardian reports a leaflet from Sense about Science highlighting the nonsense spoken by celebrities in relation to supposed health issues. The charity’s leaflet counters statements from celebs with the views of “scientists”. Nice PR angle – of course, exploiting the very celebrity cult it simultaneously derides.
Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant. View all posts by Heather Yaxley