Great to see MIPAA member, Tokyo-based Simon Sproule, Nissan’s corporate vice president of global communications, taking on responsibilities for marketing alongside public relations.
Although reported as integrating PR with marketing – Sproule is a PR man reaching the top. I first knew Simon when he was at Ford in the UK and kept in touch through his MIPAA membership over the years as he worked first in US and then in Japan.
He is a great example of the potential for PR practitioners to develop a global career path with real influence. Interesting also to read his quote:
“This is really driven by the environment–particularly online,” Sproule said. “How do you distinguish our activity on YouTube or MySpace or Second Life–how does one say, ‘That’s definitely not PR, it’s marketing?’ It’s very difficult now to say it’s purely one thing or the other. It’s communications.”
Public relations is more than simply communications (as is marketing), but undoubtedly we will see closer working such as this in future – I just hope more PR people get in the driving seat.