Public relations reaches the top

Great to see MIPAA member, Tokyo-based Simon Sproule, Nissan’s corporate vice president of global communications, taking on responsibilities for marketing alongside public relations.

Although reported as integrating PR with marketing – Sproule is a PR man reaching the top.  I first knew Simon when he was at Ford in the UK and kept in touch through his MIPAA membership over the years as he worked first in US and then in Japan. 

He is a great example of the potential for PR practitioners to develop a global career path with real influence.  Interesting also to read his quote:

“This is really driven by the environment–particularly online,” Sproule said. “How do you distinguish our activity on YouTube or MySpace or Second Life–how does one say, ‘That’s definitely not PR, it’s marketing?’ It’s very difficult now to say it’s purely one thing or the other. It’s communications.”

Public relations is more than simply communications (as is marketing), but undoubtedly we will see closer working such as this in future – I just hope more PR people get in the driving seat.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.