Mouse + green beans = classic crisis management

Nice to see straight reporting of a little local crisis after a “mangled” mouse was discovered in canned green beans being served to children in a US school.  A classic public relations response with a calm reaction and clear information to all parties involved seems to have prevented any over-reaction, despite nearly 80 reportings in Google News, so far.

Now what would the Sun subs make of the story for a headline here?  What’s the betting it would all be Jamie Oliver’s fault?

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

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