Mouse + green beans = classic crisis management

Nice to see straight reporting of a little local crisis after a “mangled” mouse was discovered in canned green beans being served to children in a US school.  A classic public relations response with a calm reaction and clear information to all parties involved seems to have prevented any over-reaction, despite nearly 80 reportings in Google News, so far.

Now what would the Sun subs make of the story for a headline here?  What’s the betting it would all be Jamie Oliver’s fault?

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

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